About The Person
Her professional experience and leadership journey led her to Marketing and Sales in different positions and industries like Banking, Travel Industry, Retail, Publication and Communication Agencies, Database Marketing. For 20 years now, she works at SAP in diverse positions in Marketing, Sales, Alliance Management, Solution Management, Design & Co-Innovation, at the Hub SAPAppHaus in Heidelberg. Since 2015 she works at University Alliances as Innovation Hub Lead. She is leading strategic SAP NextGen projects with customers, industry partners, students, startups and universities like KIT, TUM, MCI Innsbruck, AMD München, Business School Mannheim, Uni Mannheim, HS Frankfurt, HS Mannheim, HS Pforzheim and FHN Heilbronn. Katrin supports strongly the #sheinnovates initiative of UN Women and the 17 #GlobalGoals of UN as an evangelist and initiator of startup meetup “Innovation with Purpose”. She also is a moderator at #EVM European Venture Market and a speaker at EBAN, KIT, ideaseurope and Mannheim Business School. As a business angel and mentor she offers experience and insights in Design thinking, innovation, Go-to-market, sales, target group definition, marketing, business development, product & pricing at #LifeScience Hackathons, #LiefeScience Accelerator Heidelberg, StartupTeens and #Weconomy of Wissenssfabrik. She also supports enablement in Digital Thought Leadership and skills for digital transformation. She is a lecturer at KIT EnTechnon, ZAK and at German-Jordanian University in Amman. She is Co-Author of Digitalization and Innovation books.