About The Person
Barry Shrier is an American born UK-based technology entrepreneur and the founder of Liberty Electric Cars. With a background in marketing, Shrier worked on projects for Unilever, Guinness, Procter and Gamble, Mars and Nestle, applying cognitive psychology to understand consumer behaviour. In 2001, Shrier was a spokesperson for Paybox. In October 2003, Shrier founded Liberty Europe Wireless Networks, providing wireless broadband telecommunications services. In 2006, Shrier became a non-executive director of the Washington DC-based satellite venture Leo Terra, a company launching low-orbit satellites to deliver global mobile broadband services. In 2007, Shrier founded Liberty Electric Cars. He then founded the Zero Emission Vehicle Foundation, a trade organisation working to eliminate car pollution. In April 2009, Shrier met with Lord Mandelson to call on the UK government to take an active role in speeding up the roll-out of electric cars. Shrier was a leading advocate of an EV and low- emissions car stimulus incentive scheme. Shrier predicted the end of the internal combustion engine at an event sponsored by Williams Grand Prix Engineering and run by the Advanced Automotive Engineers. Shrier is on the board of Cochrane Associates. He has made a number of media appearances talking about green technology and electric vehicles on Sky News, BBC News, the Wall Street Journal’s MarketWatch, and The Financial Times.